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KillS 98-100% Of Adult Fleas On Your Dog Within 24 Hours, AND Contains A Special Ingredient That Kills Flea Eggs And Larvae, Too

Merial Launches New and Improved Puppy Kit
Focus is on Overall Health of Puppies and Kittens

March 25, 2003

Duluth, GA, — Merial, maker of FRONTLINE® and HEARTGARD® brand products, is introducing new and improved puppy and kitten kits aimed at educating pet owners on maintaining the overall health of their pets. The kits are enhanced with new packaging and consumer offers for HEARTGARD and FRONTLINE brand products and are free to pet owners when they visit their veterinarian for pet health care advice.

The kits include a one-month supply of HEARTGARD, a coupon for a free dose of FRONTLINE, and a pet health care guide. The guide provides information on how to create a comfortable home for puppies and kittens, how to ensure your dog is quickly housebroken, litter training and charts to document vaccinations.

The new kits are part of Merial's commitment to help the veterinary professional enhance a new pet owner's clinic experience. The kits will be accompanied by in-clinic merchandising and a trade advertising campaign highlighting the enhancements. The campaign is designed to help increase the number of clinics distributing the kits and utilizing them more often.

The changes reflect a desire to make the kit more focused on the overall health and well-being of puppies and kittens. It offers a $12 mail-in rebate with a six-month purchase of HEARTGARD and a three-month purchase of FRONTLINE. The kit is valued at $50 and will be launched in early summer.

"We wanted to concentrate on the complete health and well-being of puppies and kittens and include information about heartworm disease and intestinal parasites, fleas and ticks and zoonosis," said Dr. Roger Wakelin, Director of North American Companion Animal Marketing.

Frontline Provides Convenient And Effective Flea And Tick Control For Dogs And Puppies. Frontline Brand Products Are The #1 Choice Of Veterinarians!

• Fast-acting.
• Long-lasting.
• Waterproof Even After Frequent Bathing.
• Prevents Re-infestations.
• Convenient To Use.
• Controls Fleas Which May Cause Flea Allergy Dermatitis.
• Kills All Stages Of 4 Major Ticks, Including Those That May Carry Lyme Disease.
• Use On Puppies 8 Weeks And Older.
• 6 Topical Monthy Treatments.

Frontline FAQ

What is Frontline used for?
Frontline provides convenient and effective flea and tick control for dogs and puppies. It is effective against all stages of the brown dog tick, the American dog tick, lone star tick and deer ticks (the major carrier of Lyme disease).

Availability
Frontline is a non-prescription (OTC) product.

Directions
To kill fleas and all stages of brown dog ticks, American dog ticks, lone star ticks , and deer ticks, apply to dogs and puppies (10 weeks or older) as follows: Hold applicator upright and snap applicator tip away from face and body. Place applicator tip through animals hair to the skin level between the shoulder blades. Squeeze applicator, applying entire contents in a single spot to the animal's skin. Avoid superficial application to the animal's hair. APPLY ONCE A MONTH USING ONE APPLICATOR PER MONTH.

What are the side effects
Pets may experience some temporary irritation at the site of the Frontline product application. If signs persist or become more severe within a few days of application, consult a veterinarian immediately.

What special precautions are there
Frontline is for external use on dogs and puppies 10 weeks or older. Consult a veterinarian before using on medicated animals, animals using this product with other pesticides, and debilitated, aged, pregnant or nursing animals. This product is flammable. Keep away from heat and open flame. This product is harmful to humans if swallowed. Call a physician or poison control center. Drink 1 or 2 glasses of water and induce vomiting unless patient is unconscious. This product can cause eye injury. Flush eyes with plenty of water. Call a physician if irritation persists. Avoid contact with skin, eyesor clothing. Wash thoroughly with soap and water after handling.

In the event of overdose
Contact your veterinarian or veterinary emergency room.

How should I store Frontline?
Store this product at room temperature. Store in the original container only. To dispose wrap original container in several layers of newspaper and discard in trash. Keep out of the reach of children and pets.